Made in Italy

Tailored for Performance

Designed with Style

Driven by Passion

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Brand Ambassadors

Ultra marathon runner - Content creator

Nico

“Finally I got the perfect sunglasses for all my sport adventures and my daily life”

Pro angler - Head of operations at Aqua fishing academy

Samy

“As a professional angler, I’ve tried numerous sunglasses for sports fishing and marine activities, but once I experienced the Italian Choice sunglasses, they quickly became an essential part of my gear. The durable materials, expertly crafted lenses, and stylish design make a significant difference, offering superior eye protection while ensuring crystal-clear visibility.”

Rowing & Triathlon Athlete - University Professor

Goksu

I have been wearing and proudly testing Italian Choice sunglasses for almost one year. With their unique perfect fitting feature for my facial contour, I wear them in various environments such as rowing, cycling, running, XC skiing, and I train and compete with confidence.“

Fishing Instructor at aqua fishing academy

Mohamed

"On the boat and under the sun, Italian Choice Sunglasses give me clear vision and perfect comfort"