Store locator

At Italian Choice, we believe that high-performance eyewear should be more than just stylish: it should be tailored to you. That’s why we’ve partnered with leading sports stores and specialized retailers that share our passion for quality, innovation, and adventure.

These stores are more than just places to buy sunglasses. They are hubs for athletes, outdoor enthusiasts, and sports professionals, offering expert guidance and top-tier equipment to enhance every adventure. Now, they are also official Italian Choice fitting locations, where you can experience the Perfect Fit firsthand.

Find Your Perfect Fit In-Store

Partnering with the Best

Street 8, Al Wasl Road, Dubai

Bermuda Diving Center

One of Dubai’s top-rated diving centers, offering professional diving courses, excursions, and certifications. Whether you’re exploring the deep or training for your next dive, Italian Choice sunglasses provide the perfect protection against glare and water reflections.

Palm Jumeirah, Dubai

Aquafishing Academy

A go-to destination for fishing enthusiasts, providing expert guidance, professional fishing equipment, and training for anglers of all levels. Italian Choice sunglasses help you see through the glare, making them an essential tool for any fishing trip.

Sultan Business Center, Oud Metha, Dubai

Paddlers Hub

A premier paddle sports and watersports best known for its stand-up paddleboarding experiences alongside a range of scenic water activities. Visit them for top-quality gear, expert guidance and try on Italian Choice sunglasses, specially designed with a secure retainer system to stay in place even during the most dynamic sessions on the water.