Italian Choice
AIR COLLECTION
IC1 - AVIAZIONE
Specially designed by pilots for pilots.
For Crew Resource Management (CRM) purposes the lenses allows eyes see through when in the cockpit.
Lenses exhibit a mirror effect only when exposed to direct sunlight.
No distortion when looking outside and then reading the flying instruments and vice versa.
Rapid adaptation to varying lighting conditions.
Reduce fatigue and improve overall well-being.
Not polarized.
Land collection
IC1 - ROSSA
Engineered for speed and precision, enhancing clarity and contrast in fast-moving dynamic environments.
tactical collection
IC1 - CROMICA COMMANDO
Designed for adaptability and focus, offering photochromic clarity in high pressure, light changing conditions.
water collection
IC1 - MARINA
Engineered to provide superior marine glare reduction and clarity in bright, reflective environments.
As featured in the ICF Junior and U23 canoe sprint 2025 World Champions.
ITALIAN CHOICE
TRUSTPILOT
Don’t just take our word for it. See why customers trust us on Trustpilot and shop with confidence today.
now partnering with
Tabby
Split your payment in 4, with no interest and no stress.
Teams & Events
customized sunglasses
The only Pro Sunglasses with fully customizable, waterproof and fade-resistant frames.
Personalize your frame.
Choose your lens.
Keep the Performance.
Brand Ambassadors
Lifestyle management & personal trainer
Runet Van Heerden
"I’ve never been someone who felt like sporty sunglasses really suited me until these. They fit my face perfectly, feel incredibly comfortable, and the polarized lenses are amazing whether I’m running, training or just out in the sun. Safe to say, Italian Choice has completely converted me."
- Choosing a selection results in a full page refresh.
Our Values
Info
Newsletter
!