Specially designed by pilots for pilots. For Crew Resource Management (CRM) purposes the lenses allows eyes see through when in the cockpit. Lenses exhibit a mirror effect only when exposed to direct sunlight. No distortion when looking outside and then reading the flying instruments and vice versa. Rapid adaptation to varying lighting conditions. Reduce fatigue and improve overall well-being.
Engineered to provide superior marine glare reduction and clarity in bright, reflective environments. As featured in the ICF Junior and U23 canoe sprint 2025 World Champions.
"Chasing horizons from 30,000 feet and beyond. Whether I’m flying across continents or soaking in sunsets on the ground, style and clarity matter. Italian Choice shades aren’t just eyewear they’re part of the journey.“
"I’ve never been someone who felt like sporty sunglasses really suited me until these. They fit my face perfectly, feel incredibly comfortable, and the polarized lenses are amazing whether I’m running, training or just out in the sun. Safe to say, Italian Choice has completely converted me."
“Finally I got the perfect sunglasses for all my sport adventures and my daily life. After searching for the right pair, I finally found sunglasses that perform equally well in every sport I do.”
"Out on the water, under strong sunlight, I rely on Italian Choice sunglasses. They offer unbeatable comfort and visibility, helping me navigate and stay sharp while fishing, cruising, or simply enjoying the sea."