Privacy Policy & GDPR

Privacy Policy & GDPR

Last Updated: September 18, 2026

1. INTRODUCTION

Italian Choice Trading LLC ("we", "us", "our") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website www.italian-choice.com, make a purchase, fill out a form, or interact with us in any way.

We comply with the General Data Protection Regulation (GDPR), the UAE Federal Decree Law No. 45 of 2021 on Personal Data Protection, and all other applicable data protection laws.

2. DATA CONTROLLER

Italian Choice Trading LLC
United Arab Emirates
Email: salesUAE@italian-choice.com
WhatsApp Support: +971 58 56 26 377 (no calls)
Website: www.italian-choice.com

3. INFORMATION WE COLLECT

We may collect the following categories of personal data when you interact with our website:

  • Identity data: name, company or team name
  • Contact data: email address, phone number, billing and shipping address, website URL, social media handles
  • Transaction data: order history, purchase details, preferences, payment information (processed securely via third party gateways)
  • Communication data: messages sent through contact forms, co branding inquiries, email and WhatsApp correspondence
  • Technical data: IP address, browser type, device information, cookies, browsing activity on our site
  • Marketing data: newsletter subscription status, preferences, interaction with our communications

4. HOW WE COLLECT YOUR DATA

  • When you place an order on our website
  • When you fill out a contact or co branding form
  • When you subscribe to our newsletter
  • When you contact us via email, WhatsApp, or social media
  • Automatically through cookies and tracking technologies when you browse our site

5. HOW WE USE YOUR INFORMATION

We use your personal data for the following purposes:

  • Order fulfillment: processing, shipping, and delivering your purchases
  • Customer service: responding to your inquiries and providing support
  • Partnership evaluation: reviewing co branding and collaboration requests
  • Marketing communications: sending newsletters, partnership updates, product launches, and promotional content related to Italian Choice (only if you have opted in)
  • CRM management: storing and organizing contact information in our CRM platform for relationship management
  • Website improvement: analyzing browsing behavior to enhance user experience and functionality
  • Legal compliance: meeting our legal and regulatory obligations, including VAT, customs, and tax reporting where required

6. CONSENT TO CRM STORAGE AND MARKETING

By submitting any form on our website (including contact, co branding, and newsletter forms), you expressly consent to the following:

  • Your personal data will be stored in our customer relationship management platform (Zoho CRM)
  • Your data may be used to send you internal newsletters, partnership updates, and marketing communications related to Italian Choice products, collaborations, and events
  • Your contact information may be used to reach out to you regarding business opportunities, new collections, and relevant updates

This consent is given freely and can be withdrawn at any time by contacting us at salesUAE@italian-choice.com or by clicking "unsubscribe" in any marketing email. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

This practice is compliant with Article 6 of the UAE Federal Decree Law No. 45 of 2021, which permits data processing based on the data subject's explicit consent.

7. LEGAL BASIS FOR PROCESSING

We process your personal data on the following legal grounds:

  • Consent: when you actively opt in, such as submitting a co branding form, subscribing to our newsletter, or accepting this Privacy Policy
  • Contractual necessity: when processing is required to fulfill an order or agreement
  • Legitimate interest: when we have a reasonable business interest, such as improving our services or preventing fraud
  • Legal obligation: when required by applicable law

8. DATA SHARING

We do not sell or rent your personal data.

Information may be shared with third party service providers only as necessary to operate our business and serve you:

  • Shopify: our e-commerce platform for order management and website hosting
  • Zoho CRM: our customer relationship management platform for storing contacts, managing leads, and sending internal newsletters and marketing communications
  • Payment processors: secure payment gateways integrated with Shopify for transaction processing
  • Shipping and logistics partners: courier companies and customs authorities as necessary to complete your order, including the disclosure of order values and customer details to calculate applicable VAT, customs duties, or import taxes
  • Email services: platforms used to deliver transactional emails and marketing newsletters

We may also disclose information if required by law or to protect against fraud. All third party providers are selected for their compliance with applicable data protection standards.

9. DATA SECURITY

We implement strict security measures to protect your personal data. Sensitive payment information is encrypted and handled by secure third party providers. Access to personal data is restricted to authorized personnel only.

10. DATA RETENTION

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Customer and order data: retained for the duration of the business relationship and as required by tax and accounting laws
  • Marketing and CRM data: retained until you withdraw your consent or request deletion
  • Contact form submissions: retained for up to 24 months unless a business relationship is established

11. YOUR RIGHTS

Under the GDPR and applicable data protection laws, you have the following rights:

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure: request deletion of your personal data ("right to be forgotten")
  • Right to restrict processing: request limitation of how we use your data
  • Right to data portability: request your data in a structured, machine readable format
  • Right to object: object to processing based on legitimate interest or for direct marketing purposes
  • Right to withdraw consent: withdraw your consent at any time without affecting the lawfulness of prior processing

You may also opt out of marketing communications at any time by clicking "unsubscribe" in emails or contacting us directly.

To exercise any of these rights, contact us at salesUAE@italian-choice.com. We will respond within 30 days.

12. COOKIES & TRACKING

Our website uses cookies to enhance your browsing experience, gather analytics, and personalize content. You can manage your cookie preferences through your browser settings. Essential cookies required for the website to function cannot be disabled.

13. INTERNATIONAL DATA TRANSFERS

As we operate from the United Arab Emirates and use international service providers, your data may be transferred and processed in countries outside your jurisdiction. We ensure that appropriate safeguards are in place, including standard contractual clauses and adequacy decisions, to protect your data during such transfers.

14. THIRD PARTY LINKS

Our website may contain links to third party sites. We are not responsible for their privacy practices or content. We encourage you to review the privacy policy of any website you visit.

15. CHILDREN'S PRIVACY

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will promptly delete it.

16. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The updated version will be posted on this page with a revised "Last updated" date.

17. CONTACT US

For any inquiries regarding your personal data or this Privacy Policy, please contact us:

Italian Choice Trading LLC
United Arab Emirates
Email: salesUAE@italian-choice.com
WhatsApp Support: +971 58 56 26 377 (no calls)
Website: www.italian-choice.com

By using our website, you agree to our Terms & Conditions and Privacy Policy.